Our country is changing. Unless you understand these changes, your advertising can miss the mark. Here are five findings to remember:

1. The U.S. population is an older one.

2. We are an ethnic soup spread throughout the country.

3. The growth of the Latino population is substantial.

4. Multiracial identification is growing.

5. Internal migration from the North and East to the South and West continues.

Read the entire story

Need to know how to grow your business during demographic shifts? Give us a call at 760-828-2313 before tomorrow is your today.

This proves the power of the interest graph, and could convince more startups to build around what people care about instead of the social graph of who they care about.

Unlike most web startups, Pinterest’s core user base is not the typical early adopter set from the west and east coasts of the United States. While the Pacific and North East regions contained the most Pinterest users in May, now its strongholds are in the East South Central and West North Central States, such as Kansas, Missouri, Minnesota, and Mississippi . . .”

Read the complete story

Here is what you need to know to  take advantage of this trend for your business:

1. BRANDING:  This allows for brand association. You can include your products or services on your Pinterest account and do brand association. This means that your followers who are looking at known brand on your “boards” can then see your offerings and have a chance to be recognized to consumers looking for your product.

2. CONSUMER TRENDS: Almost 80% of Pinterest members are women. According to the comscore research in this article, these women are ” . . . upper income women . . . ” What this means to my audience, the decorative concrete industry, this is good news.

Here are several reasons why it’s good:
– It’s free to set up
– You can update very simply, no need to hire outside services
– You can create original content for Pinterest
–  You can attract the right consumer to your “boards”

3. SEO-wise, Pinterest is now as big as Google and Facebook in terms of Unique Visitors. Having posts on your web site also in your “boards” gives you a huge, free, “link back”.

If this makes sense, but would like some help with setting your “boards” according to your brand architecture, please call me: 760-828-2313.

If you’d like to learn more, please email me

Happy Pinning

Visit my Pinterest and Like it 

When the FBI made front-page headlines recently with the arrest of a coterie of  financial traders and analysts charged with tens of millions dollars worth of securities fraud, it was only the most recent of dozens of similar cases over the past two years. Yet, such big-time rip-offs, spectacular though they are, represent only a tiny sliver of the nation’s total business-related cheating, according to the Association of Certified Fraud Examiners, which estimates that U.S. business lost close to a trillion dollars from employee fraud in one recent year.

Is such a massive amount of cheating indicative of  a work force that is hopelessly corrupt? Research in the new issue of the Academy of Management Journal suggests not. It finds that, confronted with clear choices between right and wrong, people are more than five times more likely to do the right thing when they have some time to think about the matter than they are when they have to make a snap decision.

See the complete story here

In an interview with Justin Fox of Harvard Business Review, Professors Michael Porter and Jan Rivkin define U.S. competitiveness, illustrate why it’s crucial to look at drivers of competitiveness holistically and make a call to action for all Americans, especially those in business, to meet the competitiveness challenge. “While government policy sets the stage, it is companies that ultimately win or lose in the marketplace,” says Professor Porter.

“. . . If our nation’s exceedingly slow economic growth is ever going to pick up, we need these millennials to start acting more like baby boomers. After all, they outnumber them — the 2010 Census found 85 million millennials and only 79 million baby boomers. And in any case, the nation certainly can’t depend on boomers to spend like they used to. As they edge ever closer to the magic age of 65, boomers are telling pollsters they’re scared witless they will run out of their skimpy savings long before their time on this earth is up. At the same time, many are also draining income and savings as they help support their slow-starting millennial kids.

So, what are the prospects for millennials pulling our economy out of the doldrums? Well in 2015, just three years from now, millennials will all be adults and will be approximately 20 to 39 years old — prime child-bearing and home-buying years.

The latest data from the National Center for Health Statistics tells us that in 2010 women in the age range 20 to 39 produced 88% of the four million children born in the US that year. Since the recession started, the total number of births has declined 7.3% from 4.3 million in 2007 to 4.0 million in 2010. If total births return to pre-recession levels over the next three years, it will only be because millions of millennials will feel financially secure enough to start a family.

In the first year of a child’s life, busy parents and free-spending grandparents will probably spend an average of $15,000 to $20,000 on a vast array of stuff, particularly if the baby is either a first child or the first baby girl.

Every 100,000 babies above the 2010 base of 4 million will add $1.5 to $2 billion in annual consumer spending. New mothers are the real job creators in this country. . . ”

Read the complete story here

But for almost a year, the proposed regulations have been stalled at the White House Office of Management and Budget. Worker safety advocates are growing increasingly frustrated. They say instead of having a public debate, officials are meeting behind closed doors with industry stakeholders who want to stop new rules.

Read or hear complete story here

1. Localizing your SEO using Key Word Phrases in the description and tags inside your Video Channel.

2. It personalizes your presence in your marketplace.

See the rest of the list of benefits on this page in our site:
5 Reasons

This combination allows the fiber optic strands to be inserted into the wet mix and keeps them in place until the mix sets, about four days later. After that you’ll need to polish the facing concrete surfaces to let the ends of the fibers strands to appear then allow light to pass through the fiber optic strands.

The concrete keeps its appearance, strength and general characteristics and light passes through it! It is amazing!

The product can be used for countertops, non-weight bearing walls, as tiles for floors and walls, large plant pots and whatever your mind can conceive.

You can attach the fiber strands to a computer to control the appearance of the lights by keeping to music, colors and any other digital effect you can conjure up.

This admixture has been used in the market outside of the United States for several years, used mostly in Central (Mexico, Costa Rica) and South America (Brazil, Colombia and Argentina).

We have just been retained to launch this product into the United States, then into Europe and Asia.

At this stage, we’ll be creating its branding, packaging and other marketing aspects. We can provide samples to serious buyers: distributors and contractors.
 

“Much has been written since October about the world’s population having passed 7 billion, but little attention has been paid to the implications of recent demographic changes for the world’s nations and regions relative to one another. In this article, we turn our focus to the demographic futures and related economic prospects facing China, India, and the United States over the next several decades. The trends in these countries reflect just some of the shifts in power to which the world has already, literally, given birth. How the countries respond will determine their ultimate fates.

China’s population is expected to peak at 1.4 billion in 2026 and to decline thereafter, whereas India’s population will likely keep growing through mid-century, surpassing China’s no later than 2025 and topping 1.65 billion in 2050, according to the U.S. Census Bureau’s International Data Base (see Figure 1). More importantly, by 2035, China’s population will skew heavily toward older age groups, while India’s largest cohorts will still be in the age groups below 50.

Right now, as of 2012, China is entering an era in which its rapidly aging population could constrain its economic growth. India, in contrast, will enjoy a substantial demographic advantage until around 2030, when the ratio of working-age Indians to dependents will likely be at its highest.” . . .

Read the entire story here