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New Silica Rules Languish In Regulatory Black Hole

New Silica Rules Languish In Regulatory Black Hole

Posted by on Feb 1, 2012 in Articles, Consumer Trends | 0 comments

Any job that involves breaking up rock or concrete or brick can potentially expose workers to dangerous silica dust, and last year it...

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Branding Campaign, Example of a Mass Media Launch

Branding Campaign, Example of a Mass Media Launch

Posted by on Oct 20, 2011 in Articles, Branding | 0 comments

In this Adage article you can see how a product movement can be launched to a mass media audience, and yes with millions of dollars behind...

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Steve Jobs: On Advertising

Steve Jobs: On Advertising

Posted by on Oct 8, 2011 in Articles, Steve Jobs: Advertising | 0 comments

Steve Jobs Was Digital Maverick but Marketing Traditionalist Steve Jobs revolutionized computing and media, but when it came to marketing,...

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Apple’s “1984″

Posted by on Oct 6, 2011 in Articles, Branding, White Papers & Articles | 0 comments

The video here is of the 1984 Super Bowl ad Apple aired only one time, but is considered a Rubicon in Apple’s branding and market...

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Admonition from Steve Jobs: Stay Hungry, Stay Foolish

Admonition from Steve Jobs: Stay Hungry, Stay Foolish

Posted by on Oct 6, 2011 in Articles, White Papers & Articles | 0 comments

Steve Jobs pasted away on October 5th. I was working on my Mac when, on the radio, I heard the news. This post is my tribute to a man I...

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