Video Marketing

5 Reasons Why Video Marketing is Important for your ranking with Search Engines


1. Reduce your “BOUNCE RATE”

Videos will reduce your bounce rate. Bounce Rate sounds like an awesome curse, it isn’t. A Bounce Rate measures two things:

a. When your visitor exits your web site and

b. Time sent on your site.

Videos will make your visitor stay longer than expected, therefore slowing down the bounce or exit time. Search engines can read the time we spend on a particular site and specific pages.

2. Increase your SEO presence for your web site

Optimizing the video them with smart titles, descriptions, tags and the use of links where you will enhance your SEO for your web site.

You might already have forgotten that Google owns YouTube. Posting your videos on your YT channel, then embedding the videos into your site allows for the Parent (Google) Child (YouTube) work to your advantage.

3. Support Training for your Product or Service

Most people rather get instructions by watching videos than reading them. Technical or training can be done more effectively through video because of this, while providing another marketing advantage for your company. Applying some simple branding continuity will further your branding as well.

4.  Videos can Go Viral

Done well, videos can be shared and people can create links to them, which in turn create a viral opportunity. In today’s social media world we’re bombarded with all sorts of stories about a video that was an overnight success, with views in the tens of thousands, even hundreds of millions of views.

You need to keep your head about this. Ask yourself, how big is your audience? How big is your budget? How big is your company?

Ground yourself on your ROI (Return on Investment). If you can get dozens and hundreds of people watching your video you are going to get business. Start small and grow your marketing.

5. Do what you can to create the best possible branding experience for your audience.

How you treat your brand is how your audience will also treat it. You may not have or think you may not have budget to make a great impressions. The best thing I can tell you is to keep it simple. Getting fancy without professional help will result in poor execution.

If you have any sort of budget, give us a call. We can help you at almost any level you’re at. Call us today 760-828-2313 or email us at videos@toolsforthecapitalist.com

Here is an example of a video we just produced as a promotional video for a new cleint:
Countertop Solutions 

The Ashby System Training & Support