Tools for The Capitalist :: ReBrand and Product Launch

Posted by rafaelcabrera on Sep 22, 2011

Video Marketing

5 Reasons Why Video Marketing is Important for your ranking with Search Engines  1. Reduce your “BOUNCE RATE” Videos will reduce your bounce rate. Bounce Rate sounds like an awesome curse, it isn’t. A Bounce Rate measures two things: a. When your visitor exits your web site and b. Time sent on your site. Videos will make your visitor stay longer than expected, therefore slowing down...

Posted by rafaelcabrera on Sep 22, 2011

Outsource Printing Services

Outsourcing is being done every day. Think about who cleaned your office last week? Who changes your oil in your car? Do you get take-out for dinner before you get home? Outsourcing is a business tool that we have become accustom to in many areas of business and personal life. Why should you consider hiring us to handle your printing services? Money. Plain and simple, we can buy printing services at a...

Posted by rafaelcabrera on Sep 22, 2011

Outsourcing Creative Services

to be continued

Posted by rafaelcabrera on Sep 22, 2011

Creating Product Distribution Channels

Choosing and Managing Your “Chain” Distribution Since I launched Proline Concrete Tools, I have had other opportunities to create a strategy and execute a plan to reposition our client’s products. Your decision to begin building your distribution channel or decide to reposition your products, creating a Distribution strategy can be profitable and enjoyable experience or it can destroy...

Posted by rafaelcabrera on Sep 22, 2011

Corporate Communications

Corporate communication is the message issued by a company to its publics. “Publics” can be both internal (employees, stakeholders, i.e. share and stock holders) and external (channel partners, media, government, industry bodies and institutes, educational and general audience. A company needs communicate the same message consistently to all its stakeholders, to transmit coherence, credibility...

Posted by rafaelcabrera on Sep 22, 2011

Social Media Marketing

Social media is a phrase being tossed around a lot these days, but it often can be difficult to answer the question of what is social media. If MySpace is a social media site, and Delicious (Social bookmarking website) is a social media site, and Wikipedia is a social media site, then just what is social media? Is it social networking? Is it social bookmarking? Is it wiki? So, what is Social Media? I...

Posted by rafaelcabrera on Sep 22, 2011

Brand Architecture

Brand architecture is the structure that “expresses” brands within a company. It is the way in which the brands within a company’s portfolio are related to, and differentiated from, one another. The architecture should define the different markets or segment the brand serves the company and consumer; how the corporate brand and sub-brands relate to and support each other; and how the sub-brands...

Posted by rafaelcabrera on Sep 22, 2011

Strategic Planning

Strategic planning is an organization’s process of defining its strategy, making decisions to allocate its resources to pursue its strategy, including its capital and people resources. SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) is a business analysis technique can be used in strategic planning. Strategic planning is helps map a course for your company’s future course....