Most Recent Articles

Name the Martians

Posted by on Feb 20, 2013 in Branding | 0 comments

Hi folks! We are launching a new product line for a client and I am stuck on an important detail: Giving our friendly Martinas earthly names. So we’ve decided to share this branding exercise with you and...

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Men with Brooms

Posted by on Aug 31, 2012 in Learn | 0 comments

Hello Bill, my entrepreneurial brother! Thanks for your post today in LinkedIn. For 21 years I have been taking my bride out to dinner every Friday, and as a rule I don’t work Friday nights, but...

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Why Have a Mobile Web Site

Posted by on Jun 11, 2012 in Brand Architecture, Branding, Consumer Trends, Featured, Mobile Technology | 0 comments

Morgan Stanley’s analysts believe that, based on the current rate of change...

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5 Fastest Growing (and Shrinking) States by GDP

Posted by on Jun 11, 2012 in Consumer Trends, Learn | 0 comments

5 fastest growing (and shrinking) states by GDP North Dakota saw the largest...

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Post Card Mail How to List

Posted by on May 9, 2012 in Branding, Marketing | 0 comments

Below is a basic list of action items for starting a post card campaign and...

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The ugly truth: why beautiful wins in 2012

Posted by on Apr 20, 2012 in Branding, Consumer Trends, Learn, Marketing, Marketing Trends, Social Media Marketing | 0 comments

This article is close to my heart (and mind) since I love clean, beautiful...

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Testimonials: Fortrans pH Controls

Posted by on Apr 12, 2012 in Testimonials | 0 comments

Rafael has done a great job of rebranding my company including a new web site...

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